Who Are Those People in Purple at the Fort Worth Stock Show & Rodeo?

NBCUniversal, Inc.

A small army of purple-clad Stock Show ambassadors will be ready to make visitors feel welcome.

The Fort Worth Stock Show and Rodeo is spread throughout the grounds of the Will Rogers Memorial Center - with horse and livestock barns, the exhibits hall for shopping, the midway - and now Dickies Arena. The ambassadors will help get you where you're going.

They are the stock show ambassadors; they are volunteers who will point you where you need to go.

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