In honor of Global Recycling Day, the Recycling Partnership has launched "Communities for Recycling," an initiative to provide Fort Worth residents with real-time, personalized, and hyperlocal recycling information through Facebook Messenger.
Fort Worth is one of two cities selected to pilot the program.
According to the City of Fort Worth, the initiative is the result of a collaboration between the City, the Recycling Partnership, Facebook, and consumer packaged goods brands like PepsiCo.
The program, operated through Facebook Messenger, allows people in Atlanta and Fort Worth to learn more about recycling common items like plastic bottles, cardboard, and metal, the City of Fort Worth said.
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Users can also learn about how to recycle less common items like yogurt cups, pizza boxes, and egg cartons.
“Communities like Fort Worth realize that social media is a progressively important communication tool to connect with new audiences for specific programs such as recycling,” Robert Smouse, assistant director of Code Compliance-Solid Waste Services, said. “Fort Worth is proud to be one of the pilot cities chosen to share this personalized, hyperlocal recycling information to our residents. Recycling and waste minimization are important issues in our city. In order to reach the largest audience possible, who better to do that with than Facebook.”
The City of Fort Worth said users can get real-time recycling guidance for their location by typing questions into Facebook Messenger.
The digital tool is available in English and Spanish to Facebook and Instagram users in Fort Worth.