Energy Drink Company Monster Buys Deep Ellum Brewing

Deep Ellum Brewing launched in 2011 and has been one of North Texas’ most lucrative craft breweries

By Sarah Blaskovich • Published January 14, 2022 • Updated on January 14, 2022 at 10:44 am

Deep Ellum Brewing Co. was founded in Dallas in 2011. It's been acquired by several beer collectives, but the Monster Beverage deal is the local company's biggest move yet. — Nathan Hunsinger | The Dallas Morning News

Monster Beverage Corp. has paid $330 million in an all-cash deal to acquire CANarchy Craft Brewery Collective LLC, which includes Dallas company Deep Ellum Brewing.

The deal adds six craft beer companies to Monster’s portfolio: Deep Ellum, Oskar Blues (Colorado), Cigar City (Florida), Perrin (Michigan) and Squatters and Wasatch (both in Utah).

It’s Monster’s first foray into the alcoholic beverage space, Hilton Schlosberg, Monster’s vice chairman and co-chief executive officer, says in a statement.