texas

‘Don't Mess with Texas' Slogan Marks 30 Years

Thirty years ago an iconic slogan became more than just a campaign against litter.

On Wednesday the Texas Department of Transportation marks the 30th anniversary of saying "Don't Mess with Texas."

The anti-littering campaign started in 1986 with ads featuring music and sports stars reciting that now-famous phrase, and it has grown to embody the spirit and pride Texans feel for their state.

Take a walk down memory lane and check out the ads through the years on the TxDOT website.

TxDOT officials say about 1,500 trash-off events were held last year across the state. About 85,000 volunteers collected more than 10 million pounds of waste and recyclables.

The Don't Mess With Texas campaign has included advertisements with celebrities including George Strait, Willie Nelson, Matthew McConaughey and LeAnn Rimes.

Copyright AP - Associated Press
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