On Wednesday, city leaders agreed to the sell the name of stadium though the director of Fair Park said the naming deal could take years.
In all, the officials hope to earn betweem $5 million and $10 million for a 10-year contract to name both the Midway in Summer and the stadium.
The stadium, which recently received a $57 million facelift, was built in 1930.
The latest news from around North Texas.
Officials in Fair Park expect to make other announcements shortly regarding the Cotton Bowl,