Dallas

Dak Prescott Challenges Fans to Help Him Raise Money for Cancer Research

The Cowboys quarterback lost his mother to cancer in 2013

Dak Prescott is reminding fans that they have one more month to join him in a drive to raise funds for cancer research.

Prescott lost his mother to the disease in 2013.

In an Instagram post Tuesday, the Cowboys' quarterback encouraged his followers to participate in the Ready. Raise. Rise. campaign, put on by pharmaceutical company Bristol-Myers Squibb Company, to help raise money for immuno-oncology research.

"Making my mom proud on and off the football field gives me the power rise up against #cancer," Prescott wrote.

The campaign asks people to submit a photo with a short caption to the "Discover I-O" Facebook page. If more than 100 people submit photos, Bristol-Myers Squibb will donate $250,000 to participating cancer advocacy groups.

Ready. Raise. Rise. has donated $450,000 to cancer research to date.

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