A new brand of blue wine is heading to U.S. shores this year.
Yes — blue wine.
The bright cobalt blue beverage, currently sold in Spain and being launched in Europe this summer, has been given a U.S. release date just in time for Halloween.
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As TODAY reports, the "vintners" behind the creation aren't trying to claim any wine-making expertise. The twentysomething entrepreneurs are just having a try at something a bit more eye-catching.
What's it made out of?
Coming in at 11.5 percent alcohol, the wine is a blend of red and white wines from Spanish and French vineyards. The blue color comes from organic pigments found in grape skin and a non-caloric sweetener, according to its website.
"Once having selected the wine industry as our battlefield, we set about creating a radically different product, changing the color to a vibrant blue and making the wine sweeter and easier to drink," the website said.
The wine will sell for $16 a bottle, five dollars more than its comparable European price. It will be available this October.