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Bright Blue Wine Heading to U.S.

A new brand of blue wine is heading to U.S. shores this year.

Yes — blue wine.

The bright cobalt blue beverage, currently sold in Spain and being launched in Europe this summer, has been given a U.S. release date just in time for Halloween.

As TODAY reports, the "vintners" behind the creation aren't trying to claim any wine-making expertise. The twentysomething entrepreneurs are just having a try at something a bit more eye-catching.

What's it made out of?

Coming in at 11.5 percent alcohol, the wine is a blend of red and white wines from Spanish and French vineyards. The blue color comes from organic pigments found in grape skin and a non-caloric sweetener, according to its website.

"Once having selected the wine industry as our battlefield, we set about creating a radically different product, changing the color to a vibrant blue and making the wine sweeter and easier to drink," the website said.

The wine will sell for $16 a bottle, five dollars more than its comparable European price. It will be available this October.

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