The North Texas Tollway Authority is promoting its free roadside assistance service with football-inspired messages to drivers.
The NTTA posted signs that read "Tire flat as a Patriots football" and "If a Ram interferes with your car" to encourage motorists to dial #999 if they need help while on a North Texas toll road.
The former is a reference to "Deflategate," when Patriots' quarterback Tom Brady was accused of intentionally ordering footballs to be deflated before a cold-weather playoff game in 2015.
The latter reference is more recent -- citing a pass interference call New Orleans Saints head coach Sean Payton said the referees missed in the NFC title game against the Los Angeles Rams.
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The NTTA said it hoped to bring attention to safety in a lighthearted manner.
The Los Angeles Rams and the New England Patriots will face off in Super Bowl LIII Sunday at 6:30 p.m. ET.