CVS

Backlash Over New Target Medicine Bottle

Bitterness over new Target pill bottles makes the switch for customers hard to swallow

For months, loyal Target pharmacy customers have been voicing their unhappiness regarding the new pill bottles. After CVS took over Target pharmacies, the name and the packaging for prescribed medication changed.

The bright red bottles, with color-coded labeling, were switched to the (more commonplace) yellow bottles with white caps.

Arika Burke told NBC DFW she has a hard time opening her medicine. She has arthritis and struggles with the bottle top.

"I can't even get into the bottle, to get to my arthritis medication. Its such a pain," said Burke.

Without having he color coding of the old Target bottles, Burke finds it difficult to differentiate between all 10 of her medications.

"The target bottles had labels that I could clearly read, and colors to sort out the different medications. Now, everything looks the same," she said.

Burke kept some of her old red Target bottles to save herself some trouble, and confusion. Every time she refills her prescriptions, she dumps her new medication into her old Target bottles.

CVS issued this statement:

"As the pharmacies inside Target's stores transitioned to CVS Pharmacy, we replaced the Target prescription bottle with the same prescription packaging used by all other CVS Pharmacy locations. We are currently exploring options for a next generation prescription labeling and management system that will help patients make clinical gains by making directions easier to understand and improve compliance to their medication therapies.

We're also focusing on helping patients manage prescriptions as well as improve health outcomes. These include our pharmacy counseling services and medication adherence outreach programs, as well as innovative digital tools such as online prescription management online and the CVS Pharmacy mobile app."

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