AT&T Byron Nelson Brings Millions of Dollars to Irving

The PGA Tournament Will Move to Dallas in 2019

The AT&T Byron Nelson has been a part of Irving for more than three decades, but in three years, the tournament will move to South Dallas.

Trinity Forest Golf Course, a 400-acre former landfill site, is located near Loop 12 and Interstate 45 southeast of downtown. The course is still under construction.

"When the Byron Nelson gets brought up, everybody is asking about what the new course is like," said PGA golfer Jordan Spieth. "It's a different style. There are no trees on the golf course. It plays like an American links golf."

Spieth, a Dallas native and two-time major champion, has played 12 holes at Trinity Forest. The course isn't open to the public yet.

"It has a lot of similarities to Pinehurst No. 2. Its got that wild grass, sunflowers, weeds and all this stuff that kind of makes for a cool rough," Spieth said.

An estimated 250,000 people visit Irving for the AT&T Byron Nelson, said Maura Gast, executive director for the Irving Convention and Visitors Bureau.

According to a 2013 economic impact and attendee survey report, 15,962 visitors – roughly 21 percent of attendees – come from outside the Dallas-Fort Worth Metroplex. For Irving alone, the AT&T Byron Nelson has an economic impact of $26.5 million. It generates $519,000 in tax revenue for Irving.

The tournament has an estimated $41.2 million economic impact on the entire Metroplex, according to the report.

"It's a big event. It's an important event. We are going to miss having it directly in our hands, but we really do see the big picture for the event and what it means for the Metroplex," said Gast. "These guys are like families to us and we believe in what they're doing and why they're doing it. That's what matters most."

Since 1968, the Momentous Institute has been the beneficiary of the AT&T Byron Nelson. Over the years, the tournament has raised $143 million.

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