Apple says it has reached a multi-year deal with Oprah Winfrey to create original programs for its streaming service.
Apple said Friday the programs will be released worldwide as part of a lineup of original content.
Apple has yet to launch its service, whose major competitors will include Amazon and Netflix.
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Winfrey founded and heads the OWN channel as chair and CEO. She recently extended her contract with OWN through 2025.
An OWN spokeswoman said Winfrey has an exclusive on-camera deal with OWN but can appear elsewhere on a limited basis.
Winfrey's content for Apple will be solely for the streaming service, the representative said.