Amarillo-Bred Iced Tea Shop Sets Eyes on Big North Texas Expansion

HTeaO serves 24 flavors of sweetened and unsweetened iced tea, plus bottled water and bagged ice

New iced tea business called HTeaO offers 24 flavors of iced tea.
Brian Elledge/The Dallas Morning News

Sasha Smithhart, an HTeaO franchisee in Carrollton, says most people ask her if they are a new boba tea shop. But no, this is Texas-style iced tea from an Amarillo-based chain that offers 24 flavors of sweetened or unsweetened tea to go, and it’s expanding “aggressively” into North Texas, CEO Justin Howe says.

Howe says iced tea has evolved much the same way coffee has evolved. “It’s a craft type of beverage. We’re trying to make a better quality," he says.

Howe’s parents started the company in 2008 at their hamburger restaurant, Buns Over Texas, in Amarillo. They called it Texas Tea.

Read more from NBC 5's media partner The Dallas Morning News.

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