Popcorn and A-list stars are not attracting movie goers like they used to.
The country’s largest movie chain, “AMC,” saw an attendance drop in 2017. Meanwhile, there is a another trend, surrounding the dine-in movie experience, gaining traction.
Theaters like Studio Movie Grill and Alamo Drafthouse, which is soon opening a new location in Lake Highlands, have based their business around the consumer. Advancements in technology and streaming services, like Netflix, give consumers ultimate control when it comes to entertainment.
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Alamo Drafthouse's Lake Highlands theater will be the Texas-based company’s third location in Dallas-Fort Worth. Plush reclining seating, a full menu and bar, along with movie theme nights help set the cinema a part from traditional theaters.
The official opening day is Marc 28.