The state of Texas is suing Dallas-Fort Worth social media influencer Brittany Dawn Davis over a fitness plan scheme it claims violated consumer protection laws and misled followers with eating disorders who bought into it.
The attorney general’s office is seeking between $250,000 and $1 million in penalties and court fees, according to the lawsuit filed Feb. 1 in Dallas County court.
Davis’ business Brittany Dawn Fitness LLC sold online fitness packages that cost as much as $300 to thousands of consumers beginning in 2014. The plans were not “individualized” as promised, and Davis “failed to provide the promised coaching and check-ins,” according to the lawsuit.
The Dallas Morning News was unable to reach Davis for comment.