The latest version of drink cups bearing the likeness of slain Tejano music queen Selena didn't last long this weekend at Stripes convenience stores in Texas and Louisiana.
Fans quickly exhausted supplies of the plastic cups within hours after they went on sale Saturday.
And just as quickly, some of the containers that sold for $3 were offered on online sales sites for at least 10 times that amount.
A spokeswoman for the store chain, Piper Scott, tells the Corpus Christi Caller-Times it's the third time Stripes has participated in the promotion. Some of the proceeds go to the Selena Foundation, which supports youth education.
A former friend and business associate of Selena Quintanilla-Perez was convicted of her 1995 fatal shooting in Corpus Christi and is serving life in prison.