The area around Fort Worth Alliance Airport in North Fort Worth has grown so much it's considered its own region. But many people still don't know how much is happening there.
NBC 5 checked in for the latest developments.
Highway 114 is still lined by open fields, but Charles Schwab financial is set to break ground on a new hub next week. Once that's done, there will be about 12,000 jobs in just a one-mile stretch on the highway, and that's just a taste of what's driving booming growth in Alliance.
David Biggs takes pride in his neighborhood.
"Absolutely. I've always done all of our own work," Biggs said while pushing a lawn mower across his front lawn.
He's a pilot out of Dallas/Fort Worth International Airport and part of the growing number of people drawn to the Alliance Corridor.
"I like to see the expansion," Biggs said. "There's plenty of homes out here and opportunities for employment."
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There are plenty of both. The 20,000-acre site started with the opening of Alliance Airport in 1989. A longtime plan to extend the airport's runways will finish by the end of the year, and the whole area is now home to about 40,000 homes, 450 companies and 47,000 jobs.
"Alliance, Texas, is a region," said Bill Burton, executive vice president of Hillwood Properties, the Alliance master planner.
"We're not just building a place where people go to work and go home," Burton said. "We're also building their communities."
Alliance Town Center hosts more than a million square feet of retail and restaurants.
Plus, the types of jobs in the area are attracting new talent.
"The technology industry is a significant part of North Texas," Burton said.
There's Facebook's massive data center, Amazon's fulfillment hub and a growing financial sector. Where, today, cows graze in open fields, the Charles Schwab building will soon be located.
"You look at our schools, you look at our educational resources here, you look at the labor force and the tech talent. There's a reason that a lot of companies are moving here," Burton said.
But just like Biggs' front yard, the entire master plan needs constant maintenance. From managing growing traffic, to bursting school systems, Alliance is in it for the long haul.
"What this place becomes is very important," Burton said. "How it operates is very important."
Burton also points to the Northwest and Keller independent school districts as part of the attraction to the area. He says businesses in the Alliance project have generated a combined $900 million in tax revenue for those two school districts.
