MADD, TxDOT Launch New Campaign - NBC 5 Dallas-Fort Worth

MADD, TxDOT Launch New Campaign

Organizations target drunken driving



    MADD, TxDOT Launch New Campaign
    Getty Images
    Try walking in a straight line.

    by Bruce Felps

    How many times do we hear “just in time for the holidays” during the Christmas season? Well, here’s another.

    Mothers Against Drunk Driving and the Texas Department of Transportation just announced an initiative to curtail drunken driving. They selected the holiday season to launch the campaign in Dallas because, according to a joint missive, “[e]very holiday season, we see a sharp increase in levels of drunk driving on our roads.”

    They do, of course, have a point what with all the office Christmas parties and New Year’s Eve just around the proverbial corner.

    The joint missive goes on the explain the effort thusly: “That’s why hundreds of law enforcement officers will be out in force this month, looking for intoxicated drivers on Dallas roads and highways. If we pull a driver over and they’ve been drinking, they will be arrested.”

    We? MADD and TxDOT have the authority to pull over a driver and make an arrest? Who knew?

    The organizations call the concerted campaign Take the Wheel and …. wait, what? Isn’t that what they don’t want?

    Oooh, like a designated driver. OK, then, what they said.

    Bruce Felps owns and operatesEast Dallas Times, an online community news outlet serving the White Rock Lake area. He does not drive drunk. There are plenty of bars within walking distance of his house.