Frisco Ballpark Wants to Become Events Venue - NBC 5 Dallas-Fort Worth

Frisco Ballpark Wants to Become Events Venue

RoughRidgers organization is pushing to host more, bigger events



    Frisco Uses Sports Venue to Bring in Business

    Frisco is planning to use RoughRiders Ballpark to bring business to the city, and not just sports business. (Published Friday, Feb. 8, 2013)


    Frisco’s Dr Pepper Ballpark plans to host more than baseball at its location, but also special events.

    Dr Pepper Ballpark , home to the Frisco RoughRiders, was named best new ballpark in baseball when it opened in 2003 by The community now has a chance to experience the venue during the off-season.

    The ballpark is investing $1 million in upgrading its food services, as part of the ballpark's push to become an events destination for non-baseball game days.

    “Even on game days, it’s the best in family entertainment, affordable business entertainment – and oh yeah, baseball is the backdrop,” said RoughRidgers President Scott Sonju.

    Sonju says the philosophy behind managing the operations for Rangers’ AA-affiliate is to combine the sport with entertainment. That’s part of the reason he’s spearheading the marketing of the ballpark to host other events, from private parties, weddings and corporate events, to concerts and tournaments.

    “We have a lot of great events at Dr Pepper Ballpark outside of RoughRiders games,” he said. “We have this beautiful facility, beautiful ballpark, and we want to make sure we maximize its use.”

    The idea is unique to the RoughRiders.

    City leaders in Frisco recently named the better use of sporting facilities as a top short-term goal.

    "We've been marketing since day one on the sports side of it, because we look at our venues and we think for a destination our size, or for anywhere in the Metroplex, we have some first class venues,” said Frisco Convention and Visitors Bureau Executive Director Marla Rowe.

    “The business they’re bringing in, it’s just more exposure for Frisco.”

    The ballpark also recently launched the website to promote the new initiative.