When it comes to the size of business signs, bigger is not necessarily better.
Fort Worth city leaders are considering a plan to make certain signs smaller to cut clutter.
Right now, so-called pylon signs are limited by law to 25 feet high and 16 feet wide.
Pylon signs are typically posted in front of small shopping centers and advertise multiple businesses.
A proposed change would limit them to 20 feet high and 12 feet wide.
"You know there's got to be some limits," said developer Mark Preston, a member of a city committee that came up with the proposed changes. "It would be pure capitalism to say let's advertise whatever, however big, neon. But that gets gawdy. Nobody wants that, even developers."
City Councilman Cary Moon is pushing to make the signs even smaller than the committee suggested.
"I'm here to do what's better for the Fort Worth citizens," he said. "Not try to invent anything new, just imitate what works in the areas that we are competing with for growth and for business and for homeowners."
Moon said he would like to see signs limited to 16 feet tall.
Under the proposed changes, the message area of pylon signs also would be reduced from 300 square feet to 200 square feet.
The City Council is set to vote on the change Aug. 7.
Any change would affect the construction of future signs and not existing ones.
"It is about the look of the city," Moon said. "There's a lot of growth to be had in Fort Worth, a lot of space we still have to develop and we want to get that right."