Dallas' Performing Arts Center will be named the AT&T Performing Arts Center when it opens Oct. 12.
The naming rights to the center are part of a deal for AT&T to provide funds dedicated to the operational aspects of the facility, including adding technology like "mobile-messaging platforms" to let patrons know about upcoming performances and other updates about the center.
While Mark Nerenhausen, president and CEO of the center, wouldn't tell the Dallas Morning News how much AT&T is contributing, he said that AT&T's contribution "is not a capital gift. What it does is allow us to focus on raising the final $30 million" of the total $354 million needed to fund the center.
AT&T is also contributing free WiFi to center, which includes the Winspear Opera House, Wylie Theatre and City Performance Hall, plus the park space around the center.
