Creating Elfin Magic in DFW

Local mom-daughter team vies for Macy’s parade entry

Commentary
by Bruce Felps

Here’s hoping for their sakes that Shelia Sexton and her daughter, 5-year-old Simone, have a lot of Facebook friends.

The two teamed up to enter an online contest run by Macy’s department store with the winner placing a float in the 85th annual Thanksgiving Day parade.

Team Sexton of East Dallas entered the contest, called the Great Elf Adventure, and followed clues Macy’s put out via Facebook and Twitter — because everything now is all about the Facebook and Twitter — leading to the location of one of the official contest elf dolls.

They found the little booger at the Macy’s NorthPark location, dolled her up, and submitted the design.

Sexton, in an e-mail message, said that out of 10,000 entries theirs made the cut to the top 85.

Now, it’s up to an online vote, which closes at midnight tomorrow. The contest winner gets their design turned into a full-sized float for the parade.

Here’s the cute factor: Looking to gain inspiration for their elf design, mom and daughter took home the official doll and watched the movie “Elf.” They also made up their own little fairy tale, “The Little Girl Who Became an Elf.”

And all together now — awwwww.

Good luck, Team Sexton.


Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He’s never seen an elf but he knows fairies wear boots.

The views and opinions expressed here are those of the author and do not necessarily reflect the views of NBC, NBC 5, NBCDFW.com or its employees.

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