Cinemark Joins Others in Movie Membership Offering

Cinemark is turning to a membership model to bring in new customers.

(Published Tuesday, Dec. 5, 2017)

Plano-based Cinemark announced Movie Club, a movie membership program that for $8.99 per month provides members a free ticket to a 2-D movie, the ability to reserve seats with no fees and a discount on concessions in the theater.

In a press release, Cinemark's CEO Mark Zoradi stated, "Based on the feedback we received, we designed Movie Club with all of the features and benefits that moviegoers desire most in a membership program without any of the hassle, enabling our guests to enjoy the moviegoing experience with their friends and family.”

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The idea isn't new, Moviepass.com launched this year offering as many tickets as you like to any movie, any day for $9.95 per month.

Some users reported issues getting theaters to accept the card as the service first launched, but now report things have improved, moviepass.com said they have America's largest theater network with some 4,000 participating theaters nationwide.

Other cinemas offer membership programs offering frequent flyer-type deals for returning customers. Cinemark's program seems to combine the idea behind those with moviepass.com.

You can check out Moviepass' program on their website, and the same for Cinemark.

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