The City of Arlington is moving in a new direction, dumping the word fun from its brand.
With the addition of Cowboys Stadium, the International Bowling Museum and Hall of Fame and new entertainment areas, the city will unveil a new brand and logo for the community on Thursday.
The brand "Fun Central," created by the Arlington Convention and Visitors Bureau in 2002, pushed attractions like Six Flags, Hurricane Harbor and the Texas Rangers.
The new additions mean a new direction for the City of Arlington.
A spokesperson for The Arlington Convention & Visitors Bureau said the new brand will have a more sports-oriented theme.
"To kick off, pardon the pun, but to kick off all the new excitement coming in the city, you know, it's time, it's a good time to make a change in our brand" says Diane Brandon with The Arlington Convention and Visitors Bureau.
Arlington's new slogan will be announced Thursday morning, and those in the know are sworn to secrecy.
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"You know the old saying, 'If I told you, I'd have to kill you," said Brandon. "The only hint I'll give you is there is a little bit of a sports cliché involved."
At Six Flags, suggestions from people having fun in "Fun Central" range from "Fun Land" and "Entertainment Land" to "Candytown" among the kids, to "Partytown" and "The Hot Spot" among adults.
"It's going to need to be called 'Gold Mine Central' if you're going to pay for those tickets at Dallas Stadium," Keller's Blynda Lane suggested.
