Naming Rights Up for Auction at The Cattle Baron’s Ball - NBC 5 Dallas-Fort Worth

Naming Rights Up for Auction at The Cattle Baron’s Ball

Ball raises money for cancer research



    Cattle Baron's Ball Silent Auction Gives Cancer the Boot

    The Cattle Baron's Ball at Southfork Ranch is one of the largest fundraisers for cancer research through the American Cancer Society. One of the auction items on the auction block Saturday will help a special group of children. (Published Friday, Sept. 28, 2012)

    The Cattle Baron’s Ball, set to take place Saturday at Southfork Ranch is one of largest fundraiser for cancer research through the American Cancer Society. 

    To help children like 15-year-old Micah Johnson with cancer, naming rights to one of the items up for bidding are on the auction block.
    Last year, Johnson was diagnosed with osteosarcoma, a form of bone cancer. As a result he's currently undergoing chemotherapy sessions and doctors have replaced parts of his leg with prosthetics.
    While in treatment at Medical City Children's Hospital in Dallas, Johnson was invited to attend "Camp I Hope."
    The camp in Collin County is designed for children who have cancer and allows siblings to join them as well.
    "You were kind of around kids who had the same thing as you did, so they knew what you were going through and it just kind of gave me a break" Johnson said.
    At the time getting around for Johnson wasn't easy until Davis Speight’s company, Starwood Motors donated a golf cart to the camp last year.
    "We were very mindful of the camp and the terrain when we built these," Speight said.
    The carts are equipped with oversized wheels, and a raised suspension to help navigate the children around the camp.
    "It's a partnership, it's a city and that's how we can do these things and that's how we can make a difference in these kids’ lives," said Deb Echtenkamp manager of Medical City Children's Hospital's Pediatric Hematology/Oncology Program.
    This year, the company is donating another cart to the camp and on Saturday at the ball the naming rights to the golf carts will be up for auction.
    NBC 5 is a proud sponsor of the Cattle Baron’s Ball.