A Dallas-based family-owned business is offering up a safer solution to mothers who want to keep their children away from talc-based powders.
Doctors say the fine particles in talc can get into a baby's lungs and cause asthma or pneumonia, so many mothers, like Jennifer Saenz, forgo talc in favor of lotions -- even though the lotions don't do a very good job of keeping their children dry.
That's why Naterra, a Dallas-based, family-run company, created and patented Baby Magic Patty Cake.
"We're still a small company, so we can listen to what moms are saying," said Peter Song, executive vice president of Naterra.
Baby Magic Patty Cake is a talc-free, dustless baby powder that is applied in the same way a makeup powder is applied on adults. Since it is dustless, there is less concern about particles getting into a child's lung.
"They can just throw it in the diaper bag, don't have to worry about spilling anything," said Song.
Doctors are starting to recommend patty cake, and so are moms.
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"It's very easy and clean on the go," Saenz said.
Patty Cake is sold on Amazon.com and DrugStore.com for about $8. It will be available in Walgreens and Babies"R"Us stores nationwide in late January.