Even regional Super Bowl ads are expensive and H-E-B, a regular advertiser for more than 20 years during the big game, has skipped buying time for the North Texas TV market.
But not this year.
With its Dallas-Fort Worth expansion underway, the San Antonio grocer is airing two 30-second spots locally, one in each half of Sunday’s matchup between the Kansas City Chiefs and the Philadelphia Eagles.
The ads produced by Plot Twist, a creative ad agency started by former Richards Group creatives, feature popular H-E-B items with LeAnn Rimes’ "How do I Live" playing in the background.
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