It is a literal sign of the times along Highway 183 in Dallas -- a billboard that reads: Lender Wanted: We Need To Buy A Thousand New GM Vans Now.
Dave Capps' phone number is underneath. He owns Capps Van & Truck Rental, and the billboard is a desperate attempt to finance a $20 million purchase.
"Money is really tight," he said. Before the economic meltdown and credit crunch, Capps routinely purchased thousands of vans at a time.
He said putting up a billboard was easier than going to banks.
"I thought, I can go to every bank in Dallas. And I can go with a big stack of papers under my arm, and I can get turned down," he explained. "It'll take two or three hours at every bank. Or I can put up a billboard."
It's working. Capps says he's already had calls from at least two serious lenders.
Capps says he wants his new vans. But more than anything, he hopes to send a message to lawmakers in Washington.
"Mr. Obama, Congress, Senate ... get that money turned on," he said.
