JCPenney is reverting to their old logo.
In an effort to lure back customers, the Plano-based retailer is ditching their current logo in favor of something arguably more recognizable -- their old logo.
JCPenney said research indicated customers overwhelmingly preferred the old look instead of the one adopted under now-former CEO Ron Johnson.
In Johnson's 2012 JCPenney logo, the company was referred to as simply JCP with the letters in white centered inside a blue box that sat at the top left of a red frame -- a design that was somewhat reminiscent of the American flag.
The re-introduced logo reads as JCPenney, with no other fanfare.
The retro look will soon roll out in print and digital items as well as on the company's credit card.
