Sign Sport Getting Businesses Noticed - NBC 5 Dallas-Fort Worth

Sign Sport Getting Businesses Noticed

Sign Spinning comes to North Texas



    Sign Sport Getting Businesses Noticed

    You may have seen the following on a street corner: Young athletic guys, iPod in the ears and a sign twirling and twisting around.

    It's called sign spinning and it's a new form of outdoor advertising.

    "We are a performanced based advertising and people really do enjoy watching us," said Daryl Hynum, founder, Sign-Sport.

    Companies like Smile Magic pay Daryl's company to spin a specially made sign bearing their logo on the street corner.

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    Packages start at about $1,000 a month, but Kevin Byington with Smile Magic said it's worth every penny.

    "We know it’s working. We’ve got a lot of calls, people coming in saying, 'We didn’t know you were here,' and, 'We saw the signs," said Kevin.

    A week after opening, the dentistry practice in Denton already has far more clients than they were projecting.

    Daryl said that's because people sign spinning is a form of advertsing people can't ignore.