American Airlines is now the official airline partner of the Los Angeles Clippers.
The Fort Worth-based airline signed a multi-year sponsorship deal with the NBA's Pacific Division champions.
As the official sponsor, American's logo will be on the court during home games and the airline will be a featured sponsor during in-game TV and radio broadcasts.
The partnership will also lead to increased charity events and activities in the Los Angeles area.
"This momentous partnership with American Airlines marks a strategic development of the Clippers brand as we align with the best in class," said Clippers President of Business Operations Gillian Zucker. "We are pleased to welcome American Airlines to the Clippers family as the Official Airline of the Los Angeles Clippers. We look forward to working closely with American to strengthen their bond with Los Angeles community."
Earlier this year the airline announced they were now the airline partner for the MLB's Chicago Cubs.
The airline is also the official airline of the Dallas Cowboys, Stars and Mavericks, and said Friday they have a number of partnerships in nine hub markets around the country. They are, of course, the sponsor partner for American Airlines Center in Dallas and American Airlines Arena in Miami.
