The pressure to beat rival Texas A&M on Thanksgiving night for the first time in three years.
The pressure to keep winning to stay in race for the Big 12 and national championships.
And the pressure facing quarterback Colt McCoy, who needs a big game in what may be his last chance to make his case to win the Heisman Trophy.
The No. 4 Longhorns (10-1) have been anything but great against their biggest in-state rivals the last two years.
In 2006, the Aggies (4-7) knocked Texas out of the Big 12 title game with an 12-7 upset, then pulled off another last season with a 38-30 win in what turned out to be coach Dennis Franchione's last game at A&M.
An Aggie win Thursday night would be an even bigger stunner.
Texas A&M is a 34-point underdog and struggling badly under first-year coach Mike Sherman.
"You play for pride," Aggie quarterback Jerrod Johnson said. "That's pretty much all we can play for now."
A win Thursday night keeps Texas in prime position for a BCS bowl bid and maybe even more if the Sooners lose and everything else falls just right.