If the economy is slow, you can't tell by looking at the line at the Beverage Depot in East Dallas.
On New Year's Eve, store owner Shaun Ganji has to lock the door every few minutes to keep the store from overcrowding.
"I don't want to have the fire marshal come in here and write me up," he said.
Ganji says his store does well, even with a tough economy.
"American's aren't going to give up their booze, even if they're hurting financially," he said.
Ganji said champagne, as well as vodka, are big movers during the holiday season.
"I'll sell 18 cases of champagne a month during the year. But in December? I'll sell close to 100 cases," Ganji said.
But most of the people drinking the bubbly said they'll raise a toast closer to home.
"Individual drinks are just outrageous, and with the crowds and everything, we're staying home," Dyonne Watson said. "We're going to have a party at home."
She said she's holding a party at her Dallas home. It will be cheaper and less dangerous for her friends on the road, she said.
David Jones is visiting family in Dallas. He said he'd rather have an intimate setting with friends and family than have to shell out big bucks to ring in the New Year.
"I'll get some alcohol here, maybe order a pizza or two and sit at home with friends, instead of going to the club and spending $100 to get in and $20 to get a drink or so," he said. "It's not worth it to me."