Hot Wheels

Start your engines: Platinum Motorcars brings luxury rentals to Dallas

“There is not a better time to drive a $250,000 car for just a fraction of the price.” - Benny Black

Benny Black is dapper, always picture-perfect in a tailored suit and crisp designer dress shirt.  Luxury is his stock in trade, and every shining car in his show-stopping fleet embodies the look and feel of the high life.  At Platinum Motorcars, Black’s hand-picked Lamborghinis, Bentleys, Mercedes and more are all at your service – just a phone call away.

Black, a native Texan, developed an appreciation for high-end wheels at the helm of his own luxury limousine service a few years back.  Building on that experience, he created the concept for a unique rental service that would offer a selection of the very finest automobiles in the world.  Last month, Platinum Motorcars’ first 7,200 square foot showroom celebrated its Grand Opening on Central Expressway in Dallas, with plans to expand to Houston, Atlanta, Denver and Scottsdale in coming years.

Black counts five-star hotels, professional athletes, and celebrities among his clientele.  Will and Jada Pinkett Smith, Elizabeth Hurley and Dallas Cowboy DeMarcus Ware are just a few of the V.I.P’s he’s put behind the wheel of a Porsche Carrera ($525/day) or Ferrari Spider ($1,450/day).  And with plenty of exotics, sedans and SUV’s to choose from, Platinum Motorcars also has something perfect for Dad’s next birthday or an anniversary weekend stay-cation.

Check out our slide show for images of Platinum’s stunning selection of cars, its Grand Opening celebration and more.  Then call 469-374-9090 or visit for more information.  Or head over to 11430 North Central Expressway to see the gorgeous lineup live and in person.

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