‘We'll Never Be Yours': What Dating App Bumble's Rebuff Says About Its Relationship With Dallas' Match Group

A full-page print advertisement in Tuesday's Dallas Morning News makes a bold statement about the on-again, off-again relationship between Austin-based dating app Bumble and its established rival, Dallas-based Match Group."We'll never be yours," reads the ad in The News. "No matter the price tag, we'll never compromise our values."Bumble's unusual public rebuff comes after Match Group went to court last week in Waco and accused the company of violating patents and stealing trade secrets from Tinder, which is Match Group's most popular dating app. Whitney Wolfe Herd, Bumble's founder and a Southern Methodist University gradudate, also was a co-founder of Tinder. She later sued the company for sexual harassment before winning a settlement that helped her establish Bumble in 2014.   Continue reading...

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