Unconventional Beto O'Rourke Needs to Add Structure to Style in Presidential Primary

Beto O'Rourke ran an unorthodox campaign for Senate propelled by his charisma, an appealing message, passionate volunteers and robust fundraising.His close finish against Republican incumbent Ted Cruz makes it hard to argue with the result.Now O'Rourke is trying to turn that gut-wrenching loss into a successful run for the White House, one of the toughest feats in politics. And he's signaled that his presidential campaign will be as irreverent to traditional politics as his Senate race.But analysts say that if O'Rourke wants to win, the former congressman from El Paso has to add core elements of a traditional campaign, including experienced consultants, better organization on the ground and a more disciplined approach.  Continue reading...

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