Toyota's New Supra Sports Car Will Shine in the Auto World Spotlight Next Week

The North American International Auto Show in Detroit will be noticeably light on exciting debuts this year as automakers chase customers elsewhere. That'll give Toyota a prime spotlight to reintroduce its Supra, a car petrolheads have been clamoring for since the last model left Japanese assembly lines in 2002.GM and Ford also show new vehicles. But Audi, BMW, Mercedes, Porsche and Jaguar Land Rover, along with such higher-end brands as Ferrari, McLaren, and Lamborghini, are skipping it altogether."Manufacturers are trying to do launches away from the trade shows so they can control the narrative and the coverage," says Matt DeLorenzo, senior managing editor for Kelley Blue Book. "The more futuristic and best stuff will be done at venues like CES or Pebble Beach or the Festival of Speed."The lack of competition on the show floor leaves plenty of room for the debuts that are there to shine during the last year the Detroit show will be held in winter. Starting in 2020, it'll be held in June.Crowds are expected to flock to the Toyota display, where executives will pull the cover off its new Supra. It won't be autonomous, electric, or worth a damn on a suburban shopping trip. It probably won't even have all-wheel drive.  Continue reading...