Tex-Mex Restaurant Sues Fort Worth Rival for Double-dipping on Name of Its Famed Queso

You might call it a possible queso infringement.Austin-based Matt's El Rancho Tex-Mex restaurant is suing Fort Worth competitor Horseshoe Hill Cowboy Cafe for an appetizer on the Horseshoe Hill menu whose name is similar to Matt's El Rancho's famed "Bob Armstrong Dip," Austin's KXAN-TV reported.The lawsuit, filed Friday against Horseshoe Hill as well as owner and founder Grady Spears, alleges trademark infringement, trademark dilution and unjust enrichment.According to the suit, attorneys for Matt's, founded by Matt Martinez Sr. in 1952, sent Horseshoe Hill multiple cease-and-desist letters in addition to informal and formal verbal warnings, the news station said. None of its most recent pleas to stop selling the queso under the Bob Armstrong name were answered, the restaurant said.The dip was named for Robert Landis Armstrong during one of the veteran Texas politician's regular visits to the restaurant in the 1970s. According to Matt's lore, Armstrong asked the chef to create an appetizer item not already on the menu, and the dip was born.The popular "Bob dip" has been on the menu at Matt's ever since, and is also a mainstay at Matt's El Rancho Martinez, the restaurant founded by son Matt Martinez Jr. in Dallas in 1985.  Continue reading...

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