Super Bowl as Homework? This UTA Marketing Class Analyzes Ads Before and After the Big Game

ARLINGTON — For most Americans, Sunday's Super Bowl broadcast will be a chance to relax, hang out and enjoy some time with friends and family.But for the 72 students in the Integrated Marketing Communications class at the University of Texas at Arlington, the telecast — especially the expensive ads — will be something more; a homework assignment."It's a learning experience," said Michael Tang, a 21-year-old junior marketing major. "It actually opens your eyes to certain ads and how they promote the brand."   Continue reading...

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