Sullivan's Steakhouse to Make a Return to Dallas in 2019

The Southlake-based parent of the Sullivan's Steakhouse chain plans to return the brand to North Texas years after it closed the area's only location -- near the Dallas North Tollway and Trinity Mills.The new location will be a prototype that Del Frisco's Restaurant Group hopes to use to boost franchising for Sullivan's, which has faced some sales challenges.The company reported that in the quarter that ended June 13, Sullivan's customer counts were off by nearly 9 percent.The company eliminated lunch service at some Sullivan's Steakhouse locations and closed two locations, including one in Houston, according to a report filed with the Securities and Exchange Commission.The announcement of the new North Texas location came in a report on the company's second quarter financials. Revenue increased by 3 percent to $82.3 million while profit was cut in half, dropping to $2.1 million or 10 cents a share from $4.4 million or 19 cents a share a year ago.The company attributed its financial performance in part to "sales choppiness coupled with higher prime costs, due to rising beef prices and wage inflation."In the report, the parent company said it is in negotiations for a lease for a Sullivan's Steakhouse in Dallas. The restaurant would open in the first half of the company's 2019 fiscal year and "will utilize a new prototype design. This location will serve as a showcase restaurant to promote our future franchising program in small-to-medium tier markets."The company's website lists only one Texas Sullivan's location, in Austin.North Texas steak lovers likely remember the chain's location at 17795 N. Dallas Pkwy., near Briargrove Lane.Online posters in 2012 bemoaned the location's closing.The company's financial report did not list a neighborhood for the new location. Officials with the company could not be reached for comment early Friday.Twitter: @krobijake  Continue reading...

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