Startup That Brings the Tire Shop to You Expands to Dallas Area

Car enthusiasts Anoop and Komal Choong are no strangers to the frustrations that can come with getting your tires serviced for a flat or routine maintenance. Their busy schedules made it difficult to find time, and once at the shop, they didn't like being sold on unneeded services. They also were skeptical of the lack of transparency about who worked on their vehicles. “We saw the pain point firsthand,” Anoop Choong said.So the brothers asked themselves, "Why can't the tire shop come to you?"In the age of on-demand delivery and to-your-door services, the brothers hope you never have to see the inside of a tire shop again. Their startup Zohr offers services for everything you might need for your car's tires right at your home or office, with just the push of a button on their website. The Kansas-City based company just expanded to Dallas, its second major metropolitan area. “We’re basically just trying to fix a somewhat broken service industry and take it to where it should be in the 21st century,” Komal Choong said. Zohr officially launched in 2015 out of their garage, with the idea that there had to be a better way to change tires than what traditional shops offered. With Zohr, services are scheduled through its website. Users select their car or tire type, choose a two-hour window and select which services they need. Services include flat tire repair, tire replacement, tire rotation, alignment checks and wheel rebalancing.The idea of changing the tire industry isn’t lost on big name companies, which are increasingly exploring new ways to modernize the tire shop. Goodyear has converted many of its local stores to Just Tires, and offer one-hour appointment windows. Pep Boys is working with Amazon, allowing customers to order tires online and have them sent to a store for installation. NTB and Fit Omni also offer mobile installation locally.   Continue reading...