Southwest Airlines Launches New Ad Campaign: ‘Behind Every Seat Is a Story'

If every person has a story, then so does every airline passenger.That's the premise behind a new Southwest Airlines advertising campaign that rolled out Sunday during NFL broadcasts on NBC, CBS and Fox. Titled "Behind every seat is a story," the campaign was created by Austin-based advertising agency GSD&M.Southwest describes the ads as a way to tell the personal stories behind why people travel -- parents-to-be preparing to adopt a child, a coach booking a flight to a championship game for his team, and a grandmother fulfilling her lifelong goal of visiting Belize. The debut "Vignette" ad contained snippets from each story and fuller versions appeared online.  Continue reading...

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