Shares of Denton-based Sally Beauty Slide as Amazon Targets Its Professional Salon Customers

Amazon launched its beauty store for professionals on Monday going head-to-head with Denton-based Sally Beauty Supply, a primary supplier to beauty salons for decades.The decision to sell directly to professional stylists, barbers and estheticians comes as Sally Beauty has spent millions of dollars over the past year investing in its digital platforms for both consumers and its wholesale customers.Sally Beauty shares are trading more than 10 percent lower since Amazon launched the new online business this morning.  Continue reading...

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