Posh New Social Club Will Be Perched on Top of Highland Park Village

Affluent Dallas-area residents will soon have another location to live large.The high-profile changes underway at the Dallas area's oldest shopping center include an exclusive club called Park HouseThe private club will occupy the top two floors of the centerpiece building at Highland Park Village on Preston Road.Overlooking the Dallas Country Club, the high-end club is being planned and will be operated by former Rosewood Hotels CEO John Scott and long-time Dallas entertainment entrepreneur Brady Wood."Park House is a new private members social club atop Highland Park Village that will be home for creative and entrepreneurial patrons who come together to meet, exchange ideas, dine, dance and participate in one-of-a-kind events in a contemporary and social environment that delivers extraordinary experiences," Wood said in an email.The high-end venue will include two private dining rooms, four bar and lounge areas, a swimming pool and cabanas, living room and library spaces and a large special event space. Outdoor terraces will have views of the neighborhood and the Dallas skyline.There's also a shared office center for execs and entrepreneurs who need a place to work away from home or their primary business."People entertain, socialize and work differently today than in the past," Wood said. "Park House is a result of carefully studying this evolution of private social clubs and Highland Park Village provides the perfect canvas for delivering Dallas this new world class venue."The operators plan to offer evening entertainment, including music, a dance floor and arts programs.Park House is soliciting members on a website that includes details of the development. There's no mention of cost."The Town of Highland Park and the neighbors have been great to work with - everyone is excited about the project," Wood said.The construction of the club and other upgrades to the building will cost about $30 million, he said.Dallas-based Droese Raney Architecture is designing the project.Highland Park Village - along with County Club Plaza in Kansas City - is recognized as the country's oldest shopping center.Opened in 1931, Highland Park Village is considered the first off street retail center in America.It's complex of red tile roofed buildings was patterned after Spanish architecture after developers Edgar Flippen and Hugh Prather Sr toured locations in Spain, Mexico and California.Over the decades owners have lovingly preserved the style of the cherished local landmark.But not all of Highland Park Village dates to the 1930s.  Continue reading...

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