New Housing, Mark Cuban on D-FW and Amazon: Wednesday's Business Briefing

Your daily look at D-FW businessD-FW homebuilders offering more affordable new models to millennialsBuilder Gehan Homes' newest model houses come with four bedrooms, granite countertops in the kitchen and a covered patio out back.But it's the price tag that's likely to catch buyers' attention.Gehan's new lines of starter houses are priced from about $220,000. That's about a third less than most of the company's standard homes. Starting at less than the median cost of a preowned North Texas house, these houses are aimed at young buyers who've been priced out of the new home market."We are going after that millennial market that we know is ready to buy," said Gehan marketing director Christine Lombardo, showing off one of the company's new houses in Forney, east of Dallas. "This price point we have found is moving a lot faster than we anticipated."-Steve BrownPlus: Find more on D-FW real estate  Continue reading...

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