Mortgage Lender LoanDepot Sees Real Estate Agents as Key in Next Phase of Fintech

LoanDepot Inc., a mortgage lender basing its growth around digital applications, isn't giving up on humans' role in the home-buying process just yet.The lender's parent, LD Holdings LLC, said it is working on a service to connect pre-approved borrowers with local real estate agents. It will add contractors later this year after finding that consumers are increasingly looking to consolidate the home-buying process in the hands of a few trusted partners, said Anthony Hsieh, founder and chief executive officer."Customers want more services and products under one brand," Hsieh said. "They no longer want to think in different compartments. This is just the very start in that direction."LoanDepot, co-headquartered in Plano and Foothill Ranch, Calif., is betting that it can capitalize on the ease of use that's helped it climb the ranks of the largest U.S. home lenders. It's also an acknowledgment that clients are once again open to working with a vertically integrated firm a decade after banks with affiliated appraisers and title companies earned a bad name in the financial crisis.  Continue reading...

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