Legends, the sports hospitality firm co-founded by the Dallas Cowboys and New York Yankees owners, has won a contract to promote Notre Dame's athletics program.It will work with marketing firm JMI Sports to oversee Notre Dame's sales, marketing, hospitality, media rights and branding services.Notre Dame said in a statement that the 12-year partnership will help the iconic university become "an innovative leader in the packaging and presentation of its game-day hospitality experience, multimedia rights, corporate sponsorship plans and national radio broadcasts." Continue reading...
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