GameStop Is Going Into the Video Game Rental Business

Pre-owned video games have been money makers for GameStop for a long time. Now the Grapevine-based retailer is putting those games to work another way. GameStop has decided to offer its PowerUp customers a rental program. The games eligible for rental will include classics and the latest releases, the company said.The new PowerPass program starts Nov. 19 and costs $60 for six months of unlimited gaming. One game can be checked out at a time. It's borrowing from Blockbuster's old business model, but anyone who's laughing shouldn't make too much fun of hard copy rentals. Netflix is still making money on DVD rentals. DVD by-mail rentals contributed $345 million in revenue and $185 million in profit for Netflix through the third quarter of this year. GameStop is launching the program in time for the holidays offering it as an experience gift. The person using the PowerPass also must be a PowerUp Rewards member, which is how GameStop will keep record of the rentals checked in and out, said spokesman Joey Mooring.Twitter: @MariaHalkias  Continue reading...

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