First Look: Atlanta Developer Previews New Ross Avenue Apartment Project

Atlanta-based developer Pollack Shores Real Estate Group is giving a first look at the apartment community it plans to build just east of downtown Dallas.The builder plans to construct the 240-unit rental community at 4302 Ross Avenue and Peak Street.The apartment project will replace vacant automotive sales lots on the property.Construction is set to start this month on the building, which will open, in early 2021.Pollack Shores officials say its being constructed on one of the last large development tracts along Ross, which is being redeveloped with new housing and retail."Our company focuses on creating communities that connect residents with vibrant neighborhoods that have strong existing amenities like Ross Avenue," Steven Shores, President and CEO of Pollack Shores, said in a statement. "We believe this connection creates authentic experiences which offer a higher quality of life for our future residents."Apartments in the development will range from 500 to 1,400 square. The project will include a fourth-floor "sky lounge" with views of downtown, dog park and a fitness center.Pollack Shores expanded into Dallas in 2017 with the purchase of the Sawyer apartments in Uptown.The Ross Avenue project is the developer's first new construction rental community in this area."The property at Ross Avenue checks all of the boxes for our development strategy and is a fantastic addition to our Southwest portfolio," Nick Wilhelmson, Southwest Region Managing Director at Pollack Shores, said. "Our Southwest team will continue to pursue opportunities that deliver value for Pollack Shores and its investment partners."The investor and developer also has properties in Austin.Founded in 2006, the Atlanta-based company owns $1.6 billion in properties. Pollack Shores has operations in Atlanta, Orlando, Tampa, Jacksonville, South Florida, Raleigh, Charlotte, Charleston, Dallas, Austin, Nashville and Richmond.  Continue reading...