Denton-based Sally Beauty Is Counting on Your Gray Hair and Desire to Look Younger to Boost Sales

Denton-based Sally Beauty has bet its future on hair color and spent the last several months adding influencer-linked brands at retail and shoring up its prestigious hair color lines for salons.Good Dye Young, a new vegan, cruelty-free hair color line co-created by lead singer Hayley Williams of Grammy Award winning band Paramore and #myidentity hair care products by a well known stylist Guy Tang who has 2 million followers on Instagram are among them.It's also been trying to reclaim or gain that customer that's picking up box color at CVS or Target with its own Ion branded box color kits.Sally Beauty is responding to its customer research that showed people were coming into its stores for products to help chemically damaged hair, but were buying color somewhere else.Hair color and care are "defensible categories" for Sally Beauty, said CEO Christina Brickman during a conference call Tuesday. He said he was pleased with results but the company still has work to do.Sally Beauty decided last year to also invest in its digital platforms for both consumers and wholesale customers and improve the store experience.While it's remained profitable, with annual sales of $3.9 billion and 5,129 stores in a dozen countries, it hasn't been able to significantly grow its business.Competition is not only from traditional drug stores and grocery stores, but also from Amazon, which is taking business away from traditional salon distributors, said Cyrus Bulsara, president of Profession Consultants & Resources, a research firm for the beauty and salon industry.  Continue reading...

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