DART Hires Uber to Give Dallas Area Customers Free, Discounted Rides

Dallas Area Rapid Transit, struggling with declining ridership and feeling the heat from ride-hailing companies, has made a decision that may surprise some: It’s teaming up with Uber.Starting today, Uber is offering shared rides to customers in six zones in DART’s service area, including the Inland Port in southern Dallas and Legacy West in Plano. The rides will be subsidized by DART.Uber will provide free and discounted rides to people who live and work in areas with limited transit options. The service looks identical to a typical Uber ride — but with one major exception. The service is an Uber Pool, a lower-priced carpooling option that matches riders headed the same direction.  Continue reading...

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